ABOUT EQ

And so the next chapter begins.....

For over a decade, Zilpah - journalist, tv presenter and busy mum of three - has been running EQ Woman, an award-winning independent boutique dedicated to helping women find styles they love. 

The latest layer of the story? Her very own brand—eq bou—born from a single design that sparked something bigger.

lt started when Zilpah couldn’t find the perfect hoodie—something minimalist yet grown-up, stylish but still cozy enough for everyday wear. So, she designed it herself.

New eq bou collection arriving in store in May.  Sign up for VIP access.

Designed by Women, Tested by Women

Alongside her busy little shop she wanted to offer luxe everyday basics and shop favourites to more women so Zilpah created an online store that brings together carefully curated pieces alongside her own brand, eq bou—tested in-store and loved by customers. We are so pleased you are here.

Every new design at EQ and eq bou is tested on real women—gathering honest feedback on fit, feel, and colour. The result? A collection of stylish, comfortable wardrobe staples designed for real life.

Make It Your Own.

At EQ and eq bou, we believe your everyday wardrobe should empower you to feel confident, comfortable, and effortlessly stylish. Our collection combines soft, durable fabrics with clean, modern designs that complement everything in your wardrobe. Whether you're juggling school runs or relaxing on weekends, our clothing is built to keep up with your lifestyle.

From our signature Deryn hoodie to versatile joggers and loungewear sets, great fit jeans, washable knitwear and great jersey basics we offer essential pieces designed to elevate your everyday wardrobe. Discover your new favourite wardrobe staples and see why so many women keep coming back for more.

Thank you for joining us on the journey.

If you would like to visit the EQ store we are open every day (closed Sunday) 10am until 5pm. 

20 Moor Lane, Clitheroe, BB7 1BE.